All FAQs (Helpie FAQ)

Sample of All FAQs (Helpie FAQ)

  • What types of accounts have you managed successfully?

    At Incubeta MENA, we have worked with a wide range of clients from FMCG, governmental organizations, global brands, airlines, real estate, and food and beverage, delivery services, destinations among others. 

  • How do I know which social media platforms are right for me?

    You don’t have to worry about that! Our social media team at Incubeta will come up with the best strategy that suits your business, including what platforms you should be present on. We will always provide our honest feedback and recommendations and continuously listen to your preferences and feedback.

  • Do you create and curate all the content for my social media or do I have to provide you with anything?

     It would be great if you can provide us with some assets, like photos, logos, etc. However, we do have our own professional photographers and designers to create great visual assets for you.

  • Does your agency offer video production capabilities? If so, do you work with a contracted partner to produce or do you have in-house resources?

    We have in-house videographers that make EPIC videos! Depending on the scope of work, we assign a certain number of photoshoots per month.

  • Why is hiring an agency better than hiring someone in-house?

    The primary benefit is experience. Agencies that specialize in Social media management and have the ability to stay up-to-date on current tools, trends, strategies, platform changes, and basically the ins and outs of social media. 

    Incubeta MENA has an entire team of professional copywriters, account managers, graphic designers, videographers, community managers, etc., working together to make your social presence one of a kind.

  • Do you offer any other digital marketing services in addition to Social Media Marketing?

    Yes, in addition to Social Media Marketing, we also offer a range of other digital marketing services, such as Search Engine Optimization (SEO) & Pay Per Click (PPC).

  • Are we able to see our actual ad spend through Google Ads?

    Yes, our clients can transparently see the actual spend in their Google AdWords account.

  • How do you ensure you do not overspend on our ad budget?

    We allocate the campaign with budget capping to avoid any extra spend. This helps our clients utilize the monthly budget without exceeding the allotted spend amount.

  • Do you offer full reporting with your services? Are they included in your management fee or does reporting require an additional fee?

    Yes, full reporting is provided for each client. We use Data Studio dashboards to provide customized and data centric reports as per our clients needs and KPI’s.

  • What type of PPC strategy is needed to achieve our business goals?

    No one strategy works for all industries or businesses. We have to take an in-depth look at your services and offerings. Based on the analysis, we then propose a catered performance marketing strategy to help you reach your business objectives.

  • What is the estimated response time for community management?

    As a leading social media marketing agency in Dubai, Our aim at Incubeta is to reply in real-time and guarantee 24/7 community management.

  • What is pay-per-click marketing/advertising?

    Pay-per-click is commonly known as PPC in the marketing world. It is an online advertising model in which an advertiser pays a sum of money every time their ads are clicked on. In other words, it is a way of buying visits to your website rather than earning visits organically. One of the most popular forms of advertising online is through search engine advertising. It allows advertisers to bid for the placement of their ad in a search engine’s sponsored links. When someone starts a search using relevant keywords that are related to your advertisement, the sponsored link is shown at the top of the search results. For example, if you search for “PPC agency in Dubai”, our sponsored link might show up in the google search results page.

  • Why is pay-per-click important?

    PPC is one of the most critical forms of digital marketing, advertisers do not pay for the placement of their ads but only pay when their ads get clicks by users on pay per click basis. The ads are created by Google Ads, which allows you to create a campaign for your ad using proper keyword research. It is essential because it directs the relevant audience to your website and helps in lead generation and revenue growth.

  • When to use pay per click?

    You will need to use pay-per-click advertising if you plan to grow your business and reach out to new potential customers. The best time to invest in PPC is when you’re just getting your business started. That’s when you need more customers to get exposed to your brand and use your services or products. Your PPC strategy lays the foundation for your future growth. But also, there are different goals at different stages of a business where it needs PPC. You can see and analyze the time when your ads get more clicks and schedule your campaigns accordingly. There are relevant data available in the dimension tab on Google Ads that will help you analyze the right strategy and timing for your ads.

  • Why is pay-per-click effective?

    Pay-per-click is very useful for promoting your business. It involves directly targeting your customers to promote your services or products. It is a model of digital marketing in which advertisers pay for ad clicks. If you want to get decent traffic on your site and grow your online business, you should opt for PPC advertising to guarantee increased website traffic.

  • Do you offer any other digital marketing services in addition to Pay Per Click?

    Yes, in addition to Social Media Marketing, we also offer a range of other digital marketing services, such as Search Engine Optimization (SEO) & Social Media Marketing (SMM)

  • How can a digital marketing agency help businesses grow?

    Digital marketing is becoming a necessity for any business to grow its audience, generate sales or reach any other business objectives they have in mind. A digital marketing agency in Dubai will help you explore relevant opportunities across different online platforms, improve leads and sales, grow your website traffic, and boost engagement on social media channels; all of which can help your business grow.

  • What do digital marketing agencies do on a daily basis?

    A digital marketing agency will take care of your brand’s online presence and digital marketing needs. Depending on your preferences and contract, we can help you manage your Social Media accounts by posting engaging organic content and will run paid campaigns on Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, YouTube or any other social media platforms. 

  • Why should I hire a digital marketing agency in Dubai?

    A digital marketing agency in Dubai will help you develop and implement a 360, multi-channel digital marketing strategy by evaluating and enhancing your brand’s online presence. We can ensure that your Return on Investment (ROI) justifies your investment in Incubeta MENA by tracking your bands performance with data-centric reports specifically created to track your brands KPI’s. 

  • Are you a Google Partner?

    Yes, Incubeta MENA is a Google Premier Partner, which means that our clients can leverage the benefits of the latest offerings from Google products & technologies.

  • Are keywords important for SEO?

    The simple answer is YES! With the constant advancements in the search algorithms that decide what keywords a website should rank for and the integration of artificial intelligence and machine learning, the way that keywords are integrated into a website is more important than ever. 

    Firstly, each page of your website needs to be mapped to the respective keywords that we are looking to target. Once that is done, the keywords need to be integrated into the meta’s and the content of the page in a way that is natural and meant for human consumption. Semantic search also needs to be made a priority which focuses on the intent behind the user’s search instead of just the base keyword. 

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  • What is a digital marketing agency?

    The term “digital agency” refers to a company that presents professional and strategic direction, innovative digital solutions, creative design, and technical development for your online-based products and services. As a digital marketing agency, we evaluate your websites’ traffic, social media profiles, and creative assets to determine an online marketing strategy specifically tailored to your brand.

  • What does a digital marketing company in Dubai do?

    Digital marketing agencies work on designing and developing end to end digital solutions to deliver high-impact marketing campaigns across all online channels such as search engines and all social media channels.

  • What are the different services that digital marketing agencies offer?

    Hiring a digital marketing company in Dubai will give you access to a variety of professional marketing services including Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), and Creative Services including content creation, video production and more depending on what digital platform you would like to enhance your presence on.

    At Incubeta MENA we offer Search Engine Optimisation (SEO services), Social Media Marketing Services & Pay Per Click (PPC). Read more about each of these services via our dedicated pages on each subject matter.

  • What is SEO?

    SEO or Search Engine Optimization is the process of improving your website’s ranking on search engines through a combination of on-page, off-page, content, and technical optimizations. By improving your website’s visibility, we can rank your website for an increasingly bigger bucket of keywords which will in turn drive increased organic traffic to your website.

  • Why should I choose to work with Incubeta MENA?

    Incubeta MENA is a leading SEO Agency in Dubai serving the United Arab Emirates and the wider region. Our in-house SEO department consists of experienced professionals with a track record of delivering success for our clients. Keeping up to date with the latest SEO trends and ensuring our SEO team constantly participates in training sessions separates us from our competitors. Although SEO might be a bit difficult to understand for some of our clients, our team will ensure open and clear communication in all deliverables and the reasoning behind them.

  • What PPC services does Incubeta MENA offer?

    Our paid agency in Dubai offers a range of PPC services, including campaign strategy and planning, ad creation, keyword research, and in depth reporting.

  • What type of PPC management is included with your management fee?

    We manage all paid ad accounts across different marketing platforms and provide comprehensive reporting and analysis for our clients.

  • Do I really need social media for my business?

    Social media marketing can offer significant benefits to your business. Each industry can utilize social media differently; however, there is one common fact which is that all industries need to reach their customers online and on the platforms they dedicate most of their free time to. Social media marketing allows companies to meet their clients online and form strong relationships with them. Through gaining your customers’ trust, you will be able to successfully promote your services or products to them.

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  • How long does it take to start ranking from an SEO perspective?

    Depending on your industry competition and the authoritativeness of your website it can take anywhere from 3 to 6 months to start ranking a website. The less competitive and niche your industry, and the higher your domain authority, the sooner you’ll be able to see results. Our SEO strategies will enable your websites to see growth in organic traffic and conversions after 4-6 months. However, SEO is never ‘done’ and is an ongoing process that should be maintained to see sustained growth and long term success.

  • How does SEO help boost sales?

    Google is the world’s biggest search engine and usually the first place that people use when looking for information, a new product, or a service. As SEO professionals, it is our job to put you on the front lines of search engines. Our SEO strategies aim to position you as high as possible on the SERPs (Search Engine Results Pages). In addition to helping you rank, we also create high-quality informational content to improve key pages on your website. This will enable you to target users at higher levels of the funnel and drive them towards making a final purchase decision on your website.

  • How do backlinks help SEO?

    Backlinks or an off-page strategy is one part of an overarching SEO strategy that needs to be followed when performing SEO on a website. Backlinks help provide your website with increased authority around the particular subject matter that your website is targeting and can influence your website’s ranking. While the majority of backlinks can have a positive impact on your website, negative backlinks that come from spammy domains can negatively impact your website’s health. However, backlinks are not a one stop shop with regards to getting your website to rank and need to be part of a larger strategy.

  • Can you guarantee SEO results at a specific time period?

    No SEO Agency can guarantee rankings, regardless of what their claims may be. There are changes being made to Google’s algorithm on a daily basis along with a variety of technical issues that need to be addressed on a website, as well as competitors in your niche. These variety of factors make it difficult to fulfill any concrete guarantees. What we can do, however, is create a comprehensive audit and build a development plan that will help increase your organic visibility over time. 

    KPI’s can also be set to have a goal to work towards and achieve. However, any KPI’s need to be set after a comprehensive analysis of a website’s current traffic and rankings. 

  • How does the SEO process start?

    All SEO projects are kicked off with an alignment meeting where we understand your specific business objectives before conducting an in-depth audit of your website which we will use as a base when creating a customized scope of work for your brand. That way you know exactly what our deliverables are and when you can expect them. 

    You will also be assigned your dedicated SEO team who will work on the account on a weekly basis and be in constant communication with you regarding all issues that need to be addressed. 

  • Do you only work within the MENA region?

    Although our SEO Agency is based in Dubai, our services are provided on a global level and we currently work with clients across the MENA, Asian, European, African, and Asia Pacific regions. Our widespread network has seen us successfully grow our clients’ traffic across the above regions and in languages including English, Arabic, Turkish, French, German, and Russian among others. 

  • How do you determine the keywords to target?

    At Incubeta MENA, our team of highly trained and experienced SEO professionals use their experience and a suite of premium SEO tools to determine the most relevant keywords to target on your website. Your website’s content and structure are analyzed to gain complete understanding of your brand and in-depth analysis of your nearest competitors is performed. That way we also get an idea of what needs to be done on your website to outrank them on the SERPs. 

  • Do you offer any other digital marketing services in addition to SEO?

    Yes in addition to Search Engine Optimization (SEO), we also offer App Store Optimization (ASO) and YouTube Optimization. With youtube being the second largest search engine in the world, ranking your videos on YouTube is vital to improve your brands presence and authority online. 

    We also offer a range of other digital marketing services, such as Social Media Marketing (SMM) & Pay Per Click (PPC)

  • How long will it take to see results from social media marketing?

    You can see immediate results in terms of look and feel, and you can build a cohesive brand identity within a month. Results can vary depending on whether your social presence is supported by paid media or organically, and your success can be sped up depending on your budget.