Going Global with Marks & Spencer

  • Developed a system that maximized performance across all 34 target markets
  • Built a custom cloud-based platform that handled thousands of data points across 200 markets to plot a country’s potential & complexity
  • Established a unique score for each market to understand key behavioural characteristics of individual countries
  • Created a Market Matrix which categorized each market into specific tiers, based off of their individual scores
  • Each tier had their own strategy & approach to maximize success

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