Going Global with Marks & Spencer
- Developed a system that maximized performance across all 34 target markets
- Built a custom cloud-based platform that handled thousands of data points across 200 markets to plot a country’s potential & complexity
- Established a unique score for each market to understand key behavioural characteristics of individual countries
- Created a Market Matrix which categorized each market into specific tiers, based off of their individual scores
- Each tier had their own strategy & approach to maximize success
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