Inspired by the rise of the MetaVerse, we parodied the concept with a captivating scavenger hunt in a McDonald’s themed digital world. By transporting users to the immersive “McVerse” via a link from McDonald’s main profile, we provided them with a unique and entertaining experience.
Followers had the chance to take part in a social competition to find the hidden codes, for a chance to win prizes every day. To ensure a seamless experience for our audience, we went the extra mile in providing clear instructions. Alongside the weekly portal videos, we created a story highlight dedicated to the terms and conditions and a step-by-step guide on how to play. Moreover, we utilized Instagram’s ‘Guides’ feature to compile a comprehensive guide, covering all the essential information about the McVerse.
Steps on how to play:
- Click on each frame to find the universe name account
- Click the universe name account that will transport you to this universe
- Search for codes in this universe
If you like to know more about gamification – get in touch!