Inspired by the rise of the MetaVerse, we parodied the concept with a captivating scavenger hunt in a McDonald’s themed digital world. By transporting users to the immersive “McVerse” via a link from McDonald’s main profile, we provided them with a unique and entertaining experience.

Followers had the chance to take part in a social competition to find the hidden codes, for a chance to win prizes every day. To ensure a seamless experience for our audience, we went the extra mile in providing clear instructions. Alongside the weekly portal videos, we created a story highlight dedicated to the terms and conditions and a step-by-step guide on how to play. Moreover, we utilized Instagram’s ‘Guides’ feature to compile a comprehensive guide, covering all the essential information about the McVerse.

Now click here to experience it yourself.

Steps on how to play:

  1. Click on each frame to find the universe name account
  2. Click the universe name account that will transport you to this universe
  3. Search for codes in this universe

If you like to know more about gamification – get in touch!