• Tailored our strategy to each channel with an emphasis on emotive response on social, a rational & emotional appeal via video & a focus on information within display.
  • Implemented Bumper ads, targeting interest & behaviour audiences to boost exposure at reduced CPMs
  • Overlayed campaigns with Facebook & Youtube Brand Lift Studies
  • Targeted in-market affinity & lookalike audiences
  • Aligned online activity with DOOH/OOH activation
  • Post campaign brand awareness was 250% higher than the industry benchmark with 506M impressions served & 368K site clicks across 3 markets

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