Driving Product Awareness and Site Traffic for M&S
Background
M&S, a renowned British retailer known for quality food, clothing, and homeware, sought to enhance their brand appeal and drive traffic to their website. They needed a display format that would highlight their style and attract a broader audience. Our solution was the Social Amplification platform, which repurposes high-quality social media imagery to spotlight key products and influencer collaborations.
The Approach
Previously reserved for performance clients, our Social Amplification platform had consistently delivered excellent results. We saw a unique opportunity to introduce this to M&S, leveraging their consistent, high-quality social media imagery.
For M&S’s Womenswear, we created an always-on campaign, transforming their Instagram feed into seasonally relevant, visually engaging display ads. The strategy combined precise prospecting to attract new users and unit-specific retargeting to boost sales.
Results
The campaign achieved impressive results:
- 47% Increase in CTR
- 34% Decrease in CPC
- 1M Users Reached Monthly
This not only improved conversions within the platform but also from a last-click perspective, prompting continued use of the Social Amplification platform for M&S.
Client Testimonial
“Social amplification has become a key part of our always-on activity for driving growth in consideration for our core departments. We have seen particular success with womenswear and are really pleased with the engagement rates being driven. It’s a great way to amplify the beautiful content we already have, driving extended reach and helping to drive positive style perceptions of M&S.”
This case study exemplifies how innovative digital strategies can elevate brand presence and performance in the competitive retail landscape.