“Incubeta provided an innovative solution that were tailored to our needs. The attention to detail and commitment to quality were evident in every aspect of their work.”
– Vito Eichwald, Media Efficiency Manager
Challenge Overcome
L’Oréal found a new way to increase their ad effectiveness by adding a level of personalization to their assets.
Approach Taken
Realizing that their consumers don’t often understand how the environment affects their skin yet expect to be approached with relevant information about what skincare products they need, L’Oréal partnered with Incubeta – activating a seamless Geo-Location Dynamic Creative Optimization (DCO) strategy.
Value Delivered
L’Oréal used personalization to educate their consumers and encourage brand engagement. Delivering a 10x uplift in ROAS, a 46x increase in ad engagement at a 56% decreased CPA, and saw a 193% increase in engagement across their digital skin consultation – driving a rise in consumer awareness.
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