In the highly competitive airline industry, reaching the right audience with the right message is crucial for success. Transavia, a commercial flight company offering a wide range of destinations across Europe, sought to enhance its marketing efficiency and flexibility. To achieve this, Transavia partnered with Incubeta, leveraging the innovative Seamless Creative platform to streamline and optimize their advertising efforts.
What We Did
Transavia approached Incubeta with the goal of gaining greater control over their flight destination bannersets. Through the use of Seamless Creative, Incubeta delivered a customized creative solution tailored to Transavia’s needs. This platform enabled Transavia to swiftly create and modify banners for specific destinations, adapting to changing flight offerings with ease.
Seamless Creative’s intuitive interface allows Transavia to manage imagery, ad copy, launch dates, and more without requiring any prior knowledge of JavaScript or HTML. This empowers Transavia to independently implement changes, ensuring their marketing is always up-to-date and relevant. By establishing a robust creative template, Incubeta continuously supports Transavia’s destination-based campaigns.
Objective
The primary objective was to equip Transavia with a tool that allows for efficient creation and modification of bannersets for each flight destination they offer. With these banners integrated into DV360, Incubeta could set up precise targeting strategies, delivering tailored messages to specific audiences.
Results
The collaboration between Transavia and Incubeta yielded remarkable results. Comparing prospecting activities from 2021 using Seamless Creative to those in 2019, before the platform’s implementation, Transavia experienced a 140% increase in click-through rate (CTR) and a 187% uplift in conversion rate. This significant improvement was achieved without the confounding effects of COVID-19, showcasing the true impact of Seamless Creative. Additionally, the setup provided valuable insights into consumer behavior and trends within the travel industry, which continue to inform campaign optimizations.
GMP Products
To achieve these outcomes, Incubeta utilized several products within the Google Marketing Platform, including Display & Video 360, Campaign Manager 360, and Studio. Seamless Creative was seamlessly integrated with Google Studio, enabling marketers to make creative changes that could be directly activated through Campaign Manager and DV360.
Testimonial
Desiree Stroet, Campaign Specialist at Transavia, praised the platform’s effectiveness: “The flexibility of Seamless Creative is really great; we are able to create a completely new banner within minutes. It is a tool that is easy to use and has helped us a lot with many destination-specific campaigns, delivering positive results.”
Key Metrics
- 140% Increase in CTR
- 187% Increase in Conversion Rate
Through the strategic use of Seamless Creative and the Google Marketing Platform, Transavia has significantly enhanced its marketing capabilities, achieving outstanding performance metrics and gaining deeper insights into their audience. This case study highlights the power of precise targeting and creative customization in driving successful marketing campaigns in the aviation industry.
