We are delighted to have had the opportunity to attend the Campaign Breakfast Briefing at the Grand Plaza Mövenpick in Media City, on Friday, 15th September.

The event aimed to guide marketers through the ever-changing world of marketing, where the event speakers panel gave great insights into; how technology and measuring results in advertising are changing, and had Ramzi Atat quoted an impactful statement of how Marketing is both an art, and a science.

The second panel talked about how Augmented Reality (AR) is changing advertising. Experts discussed how AR is transforming storytelling in ads. It’s not just about delivering a message; it’s about making the audience part of the story.

The last panel, focused on how AI is changing advertising. They talked about how AI is making digital advertising different with frequent updates.

In summary, the Campaign Breakfast Briefing showed how important it is to embrace change. It gave insights into using data, using AR and AI for stories in advertising. The event energized us attendees, helping us be confident in a marketing world that’s always changing.

The idea of change and adapting was clear—a theme that fits well with Incubeta’s ethos. Incubeta, a digital marketing agency, thrives on innovation. We don’t want our clients to follow trends; we want them to set the trends. By attending events like the Campaign Breakfast Briefing, our aim is to keep our clients at the forefront of marketing. Our commitment to staying ahead in the ever-evolving digital world matches the event’s themes. This dedication to change is what defines us at Incubeta, and we aim to help clients not only navigate but excel in the world of marketing’s endless possibilities.

Get in touch to learn how Incubeta MENA can support your brand with your digital growth.