What is SEO?
SEO or Search Engine Optimization is the process of improving your website’s ranking on search engines through a combination of on-page, off-page, content, and technical optimizations. By improving your website’s visibility, we can rank your website for an increasingly bigger bucket of keywords which will in turn drive increased organic traffic to your website.
Why should I choose to work with Incubeta MENA?
Incubeta MENA is a leading SEO Agency in Dubai serving the United Arab Emirates and the wider region. Our in-house SEO department consists of experienced professionals with a track record of delivering success for our clients. Keeping up to date with the latest SEO trends and ensuring our SEO team constantly participates in training sessions separates us from our competitors. Although SEO might be a bit difficult to understand for some of our clients, our team will ensure open and clear communication in all deliverables and the reasoning behind them.
Are keywords important for SEO?
The simple answer is YES! With the constant advancements in the search algorithms that decide what keywords a website should rank for and the integration of artificial intelligence and machine learning, the way that keywords are integrated into a website is more important than ever.
Firstly, each page of your website needs to be mapped to the respective keywords that we are looking to target. Once that is done, the keywords need to be integrated into the meta’s and the content of the page in a way that is natural and meant for human consumption. Semantic search also needs to be made a priority which focuses on the intent behind the user’s search instead of just the base keyword.
How long does it take to start ranking from an SEO perspective?
Depending on your industry competition and the authoritativeness of your website it can take anywhere from 3 to 6 months to start ranking a website. The less competitive and niche your industry, and the higher your domain authority, the sooner you’ll be able to see results. Our SEO strategies will enable your websites to see growth in organic traffic and conversions after 4-6 months. However, SEO is never ‘done’ and is an ongoing process that should be maintained to see sustained growth and long term success.
How do backlinks help SEO?
Backlinks or an off-page strategy is one part of an overarching SEO strategy that needs to be followed when performing SEO on a website. Backlinks help provide your website with increased authority around the particular subject matter that your website is targeting and can influence your website’s ranking. While the majority of backlinks can have a positive impact on your website, negative backlinks that come from spammy domains can negatively impact your website’s health. However, backlinks are not a one stop shop with regards to getting your website to rank and need to be part of a larger strategy.
How does SEO help boost sales?
Google is the world’s biggest search engine and usually the first place that people use when looking for information, a new product, or a service. As SEO professionals, it is our job to put you on the front lines of search engines. Our SEO strategies aim to position you as high as possible on the SERPs (Search Engine Results Pages). In addition to helping you rank, we also create high-quality informational content to improve key pages on your website. This will enable you to target users at higher levels of the funnel and drive them towards making a final purchase decision on your website.
Can you guarantee SEO results at a specific time period?
No SEO Agency can guarantee rankings, regardless of what their claims may be. There are changes being made to Google’s algorithm on a daily basis along with a variety of technical issues that need to be addressed on a website, as well as competitors in your niche. These variety of factors make it difficult to fulfill any concrete guarantees. What we can do, however, is create a comprehensive audit and build a development plan that will help increase your organic visibility over time.
KPI’s can also be set to have a goal to work towards and achieve. However, any KPI’s need to be set after a comprehensive analysis of a website’s current traffic and rankings.
How does the SEO process start?
All SEO projects are kicked off with an alignment meeting where we understand your specific business objectives before conducting an in-depth audit of your website which we will use as a base when creating a customized scope of work for your brand. That way you know exactly what our deliverables are and when you can expect them.
You will also be assigned your dedicated SEO team who will work on the account on a weekly basis and be in constant communication with you regarding all issues that need to be addressed.
Do you only work within the MENA region?
Although our SEO Agency is based in Dubai, our services are provided on a global level and we currently work with clients across the MENA, Asian, European, African, and Asia Pacific regions. Our widespread network has seen us successfully grow our clients’ traffic across the above regions and in languages including English, Arabic, Turkish, French, German, and Russian among others.
How do you determine the keywords to target?
At Incubeta MENA, our team of highly trained and experienced SEO professionals use their experience and a suite of premium SEO tools to determine the most relevant keywords to target on your website. Your website’s content and structure are analyzed to gain complete understanding of your brand and in-depth analysis of your nearest competitors is performed. That way we also get an idea of what needs to be done on your website to outrank them on the SERPs.
Do you offer any other digital marketing services in addition to SEO?
Yes in addition to Search Engine Optimization (SEO), we also offer App Store Optimization (ASO) and YouTube Optimization. With youtube being the second largest search engine in the world, ranking your videos on YouTube is vital to improve your brands presence and authority online.