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the Latest Insights
Latest Awards
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Celebrating Success: Incubeta MENA wins at the MENA Search Awards 2023Exciting news! Incubeta MENA has emerged triumphant at the MENA Search Awards 2023 by securing the prestigious Best Use of Search – Health award.
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Incubeta Named Global Performance Agency of the Year
We’re thrilled to announce that Incubeta was named Global Performance Agency of the Year last night at the 2022 Global Performance Marketing Awards (PMAs) for our outstanding work as a digital marketing agency.
Latest Blogs
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Team Incubeta: Adventures Beyond the Office
November has been an eventful month for the Incubeta MENA team, as we’ve been busy participating in a variety of activities.
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Strengthening Brand Perceptions — Raising Awareness for Wizz AirTailored our strategy to each channel with an emphasis on emotive response on social, a rational & emotional appeal via video & a focus on information within display. Implemented Bumper ads, targeting interest & behaviour audiences to boost exposure at reduced CPMs Overlayed campaigns with Facebook & Youtube Brand Lift Studies Targeted in-market affinity & […]
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TikTok Speakers Corner
During our October Speakers Corner event at Incubeta MENA HQ, we welcomed our strategic partners from Team TikTok MENA who came to run their quarterly roadshow with our talented Incubeta team.
Latest News and Media
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Incubeta attends the Google Cloud Regional Launch
Victoria Webb, Managing Director – MENA and Dominic Honess, Regional Business Director – MENA, attended the Google Cloud Region Launch in Saudi Arabia.
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Incubeta is excited to announce its new status as a TikTok Marketing Partner.
[Dubai, 8th November 2023] – Incubeta MENA, one of the region’s most prominent Digital agencies, today announced that they have joined the TikTok Marketing Partners Program as a badged Agency Partner.
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Incubeta is Now a Member of The Interactive Advertising Bureau MENA (IAB)
Incubeta is delighted to announce joining the Interactive Advertising Bureau MENA (IAB) as an Associate member.
Latest Thought Leadership
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Crafting Successful and Creative Marketing Campaigns for Peak Season
The evolution of festive advertising has transformed the way brands approach peak season campaigns, with a significant shift towards sentimental storytelling.
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MENA Retailers: How to add revenue to your business with Retail Media
Retail media presents a compelling opportunity for retailers in the MENA region. While brands are struggling to reach their audiences due to the deprecation of third-party cookies, retailers can use retail media networks to scale their traffic and performance by capturing and utilising their first-party shopper data.
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Driving Growth in the E-commerce & Retail Space
This month, Daleen Spence, Client Services Director – Performance Media, discusses how the immense growth in the e-commerce and retail industry has forced brands to put digital transformation at the forefront of their business.
