In a dynamic digital landscape, MDS Mobile, a part of the esteemed Midis Group and proprietor of multiple Samsung Experience Stores in the UAE, achieved a remarkable 160% increase in organic clicks year over year (YoY).
Facing the challenge of enhancing organic visibility for diverse products and category pages, our strategy focused on identifying and optimizing high-volume transactional keywords. Moreover, we provided robust support during new product launches and promotions, steering organic conversions.
Our meticulous approach included a comprehensive product category page audit, spotlighting opportunities to create pages that leverage essential keyword buckets. Implementing structured data markup was instrumental in elevating the search engine’s understanding of product information, aiming for enriched results on Google.
A thorough site-wide audit was conducted to rectify technical issues impacting the website’s performance. Simultaneously, we curated and published two high-quality, pertinent blog posts each month, enriching the target keyword bucket.
The results speak volumes:
- A staggering 160% surge in organic clicks YoY
- A remarkable 172% increase in organic impressions YoY
- An impressive 185% improvement in organic conversions
- The number of organic keywords ranking in the top 3 soared from 7 to an impressive 220 YoY
- The total number of ranking keywords surged from 469 to an outstanding 1,674
This success not only underscores our commitment to navigating the complexities of SEO but also showcases the power of strategic optimization in propelling brands to new heights. The collaborative effort with MDS Mobile exemplifies the impact of a holistic SEO approach, enhancing both visibility and user experience.
