In a remarkable success story, Incubeta MENA has propelled its client, Medcare, to new heights with a stellar SEO campaign, securing the prestigious Best Use of Search – Health award at the MENA Search Awards 2023.
As Medcare, a prominent network of hospitals and medical centers in Dubai and Sharjah, faced a decline in organic traffic due to shifting COVID-related searches, Incubeta MENA stepped in with a strategic approach. The objective was clear: mitigate the decline, drive increased website leads, improve search visibility, and ensure optimal website performance.
The solution was a comprehensive SEO strategy that included extensive keyword research, content refurbishment, and the creation of new medical articles aligning with Google’s E.E.A.T guidelines. Leveraging Google My Business listings and strategic landing pages, the campaign not only enhanced local search rankings but also established Medcare as a trustworthy healthcare information hub.
The results speak volumes about the campaign’s success. With a remarkable 257% YoY increase in organic users, a significant boost in organic conversions, and over 15,000 keywords ranking on page I of Google, Incubeta MENA’s SEO prowess has not only met but exceeded expectations. This achievement not only reflects the agency’s commitment to excellence and innovation but also underscores its ability to drive substantial growth for its clients in the highly competitive digital landscape.